> For the complete documentation index, see [llms.txt](https://docs.samita.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.samita.io/badges-and-labels/display-label-badge-based-on-country.md).
# Display label/badge based on country
Not only show the label due to the product data in the theme, **Sami Product Labels** can also show the label due to the location (country) of the customers who access your store site.
To find the setting, please go to the app:
* **Badges and Labels** > Set up a label or badge first:
* Assign products to the Label
* In the **Display** tab, navigate to the **Country display condition** section > Turn on the setting:
* If you want the label to be displayed on which specific country, please use **Operator** setting: **Equals** and select the countries you want the label to show:
* If you want the label not to be displayed on any countries, please use **Operator** setting: **Not equals** and select the countries you want to hide the label from:
* Click **Save** and check the result in your front store.
{% hint style="info" %}
The Country condition works based on **real customer's IP addresses**, not by the **Market operator in Shopify**. So the label will show (not show) if the customers are really in the countries selected in the app.
{% endhint %}
> ### **Need support?**
>
> If you do encounter any difficulty while proceeding these steps, don’t show any hesitation to contact us promptly via the email address [support@samita.io](https://help.samita.io/support@samita.io)
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