Target by country or language

Display badges based on your visitor's country or the language they are viewing your store in.

Show badges based on where a visitor is located or which language version of your store they're browsing — useful for region-specific promotions and multilingual content.

Both settings live in the Display tab of the badge editor, as two separate sections: Language conditions and Country conditions. Each one is a switch you turn on, not a rule you add.

The Display tab: Language conditions and Country conditions each have their own on/off toggle.

Country targeting

How to set up country targeting

1

Open the Display tab

In the badge editor, open Display.

2

Turn on Country conditions

Click the toggle on the right of the Country conditions row. The section expands to show an Operator dropdown and a country search field.

3

Choose the operator

Leave Operator on Equals to show the badge only in the countries you pick, or switch it to the opposite option to exclude them instead.

4

Select the countries

Click Search country... to open the country list. Every country is listed with its ISO code — for example Vietnam (VN), South Africa (ZA) — and each has a checkbox. Type to filter the list, then tick the countries you want.

Selected countries appear as removable chips inside the field. The list stays open after each pick, so you can tick several countries in one go; remove one by clicking the × on its chip.

Search the country list and tick one or more countries. Each entry shows the country name and its ISO code.

Selected countries appear as chips you can remove with the × button.

5

Save

Click Save in the top-right corner. A Badge/Label updated confirmation appears, and the badge will only show for visitors detected in the selected countries.

Country targeting use cases

Use case	Setup
Region-specific promotion	Show a "Free Shipping to US" badge only for US visitors
Local holiday sale	Display a holiday badge only in countries where the holiday applies
Compliance notice	Show a regulatory badge only in countries where it is required
Market-specific pricing badge	Display "Best Price in EU" only for European customers

Language targeting

Language targeting shows badges only when the storefront is viewed in a selected language.

How to set up language targeting

1

Open the Display tab

In the badge editor, open Display. Language conditions sits just above Country conditions.

2

Turn on Language conditions

Click the toggle on the Language conditions row. The section expands to show an Operator dropdown and a language search field.

Turn on the Language conditions toggle to reveal the operator and language list.

3

Choose the operator

Leave Operator on Equals to show the badge only in the languages you pick, or switch it to the opposite option to exclude them instead.

4

Select the languages

Click Search language... to open the language list. Languages are listed with their ISO codes — English (en), German (de), Hindi (hi) — with a checkbox each. Type to filter, then tick the languages you want.

Selected languages appear as removable chips inside the field.

The language list covers all ISO languages, not only the ones published in your store.

Example: target the badge to visitors browsing the English version of the store.

5

Save

Click Save in the top-right corner. The badge will only appear when the store is viewed in the selected languages.

Language targeting use cases

Use case	Setup
Localized promotion	Show a badge with French text only on the French version of your store
Language-specific campaign	Run a promotion visible only to Spanish-speaking customers
Translated badge content	Create separate badges for each language with matching translated text

The language list contains every ISO language, not just the ones your store publishes. Picking a language you have not published means the badge will never appear — confirm the locale is live in your Shopify Markets and Languages settings first.

Combining country and language conditions

Country and language conditions can be turned on at the same time and are saved together. They also work alongside the product scope from the Products tab. For example:

• Country is "Canada" AND Language is "French"

• Result: The badge appears only for visitors in Canada who are viewing the store in French.

Useful for multilingual markets like Canada, Belgium, or Switzerland.

Both sections turned on at once: the visitor must match the language rule and the country rule.

Turning a toggle off clears the countries or languages you had selected — switching it back on gives you an empty list. Don't use the toggle to pause a rule you plan to reuse; you would have to pick everything again.

If you turned a toggle off by mistake, click Discard (next to Save) and confirm Discard changes to restore the last saved setup.

Next steps

• Target by variant & metafield — Target badges based on product variants and metafield values.

• Target by product attribute — Filter badges by product title, type, vendor, price, and more.

Need support?

If you run into any difficulty while following these steps, contact us at [e-mail].