Trust badge overview

Learn what trust badges are, when to use them, and how to get started.

Trust badges are icons that help shoppers feel more confident about buying from your store. Use them to highlight secure payments, guarantees, shipping benefits, accepted payment methods, and store policies.

They work best near purchase controls, where they can answer common concerns without adding more text to the product page.

Trust badges reassure shoppers at the moment they decide to buy.

What you can show

Common trust badge types include:

• Security — secure checkout and protected payments.

• Payment — accepted methods such as Visa, Mastercard, or PayPal.

• Guarantee — money-back guarantees and warranties.

• Shipping — free shipping, fast delivery, or free returns.

• Endorsement — reviews, awards, certifications, or partner logos.

Combine the badge types that address your customers' most common concerns.

Get started

In Shopify admin, open Sami Product Labels → Extra Features → Trust Badges. Create a trust badge from scratch, or select a design from Featured templates.

Open the Trust Badges tab to create and manage your trust badges.

Trust badges are unlimited on every plan.

Next steps

• Create a trust badge — add icons and customize the design.

• Place a trust badge with shortcode — display it at an exact position in your theme.