> For the complete documentation index, see [llms.txt](https://docs.samita.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.samita.io/extra-features/trust-badge-overview.md).

# Trust badge overview

Learn what trust badges are, when to use them, and how to get started.

Trust badges are icons that help shoppers feel more confident about buying from your store. Use them to highlight secure payments, guarantees, shipping benefits, accepted payment methods, and store policies.

They work best near purchase controls, where they can answer common concerns without adding more text to the product page.

<figure><img src="https://1598842017-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1WRTlT5AcaLSAedbCJyZ%2Fuploads%2Fgit-blob-48ff58579c2407e07b9749cd0dfbbb272f1d406c%2Fimage_199.png?alt=media" alt="Trust badges displayed near the purchase controls on a product page"><figcaption><p>Trust badges reassure shoppers at the moment they decide to buy.</p></figcaption></figure>

## What you can show

Common trust badge types include:

* **Security** — secure checkout and protected payments.
* **Payment** — accepted methods such as Visa, Mastercard, or PayPal.
* **Guarantee** — money-back guarantees and warranties.
* **Shipping** — free shipping, fast delivery, or free returns.
* **Endorsement** — reviews, awards, certifications, or partner logos.

<figure><img src="https://1598842017-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1WRTlT5AcaLSAedbCJyZ%2Fuploads%2Fgit-blob-f7a5e888a537bafbbb88b2a839a398d5dd412561%2Fimage_200.png?alt=media" alt="Examples of security, payment, guarantee, shipping, and endorsement badges"><figcaption><p>Combine the badge types that address your customers' most common concerns.</p></figcaption></figure>

## Get started

In Shopify admin, open **Sami Product Labels → Extra Features → Trust Badges**. Create a trust badge from scratch, or select a design from **Featured templates**.

<figure><img src="https://1598842017-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1WRTlT5AcaLSAedbCJyZ%2Fuploads%2Fgit-blob-55390069bcf3b65ddf89a97e64341c9809228444%2Fimage_201.png?alt=media" alt="Extra Features page with the Trust Badges tab selected"><figcaption><p>Open the Trust Badges tab to create and manage your trust badges.</p></figcaption></figure>

{% hint style="info" %}
Trust badges are unlimited on every plan.
{% endhint %}

## Next steps

* [Create a trust badge](/extra-features/create-trust-badge.md) — add icons and customize the design.
* [Place a trust badge with shortcode](/extra-features/place-with-shortcode.md) — display it at an exact position in your theme.


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