Enable the app in your theme
Use the first step of the dashboard Setup guide to switch the app embed on in your theme, so quote buttons and forms reach your customers.
Shopify keeps apps switched off inside your theme until you allow them. Until you do this, the app works in your admin but customers see nothing on your storefront.
The job has two halves, and merchants usually finish only the first. You start it in the app, but you finish it in Shopify's theme editor — and it is not done until you click Save there.
Where you do this
When you open the app you land on its dashboard. The Setup guide there — "Complete these steps to activate quote requests on your storefront." — has three steps, and a badge counts how many are finished as n / 3 completed.
The first step is the theme one. It reads App embed is disabled until you turn it on, with the line "Enable app embed in your theme so quote buttons and request forms can appear on the storefront."

Turn the app on
Check the step changed
Go back to the app. The step now reads App embed is enabled, and the badge at the top of the Setup guide counts one more step done.
Every step also has a round icon at its left. Clicking it ticks the step off — hover and the tooltip reads Mark as done, or Mark as not done on a step already ticked. There is no button with that label, so look for the icon rather than words. It only changes the Setup guide; it switches nothing on in your theme, so use it for housekeeping, not instead of the toggle.

If it still isn't showing
You turned the toggle on but nothing changed on the storefront
Go back to the Theme Customize page and check Save at the top right was clicked. An unsaved toggle does nothing.
The app still says App embed is disabled
You may have saved the embed into a different theme. Open App embeds in the theme that is actually published and check the toggle there.
The embed is on, but the button is missing on one product
That product may not be in your quotable selection. See Choose quotable products.
The button is missing on collection pages only
On many modern themes it is attached to the theme's quick-add control: it only appears when you hover a product card, and as a small icon rather than a labelled button.
Turn the app off
If you want to stop the app appearing on your storefront without uninstalling it:
Your quotes and settings are kept — switching the embed off only stops the storefront side. Turn it back on whenever you like.
Next steps
Quickstart — the rest of the Setup guide, end to end
Choose quotable products — decide which products customers can quote
Troubleshooting — if the button still doesn't appear
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