Translate storefront text

Use Translations AI in Advanced settings to translate everything your customers see, in the languages you publish in Shopify.

If you sell in more than one language, the quote experience should follow. You don't translate it piece by piece — Translations AI covers the whole of it at once.

The setting is on the Translations tab of Advanced settings. The app describes it as: "Translate everything your customers see — quote form, storefront text and both quote emails. Languages come from Settings → Languages."

Languages come from Shopify; this table is where you translate them.

Text translations and Multi-language (PDF & email) are both listed on the FREE plan, so translation is available whatever you are paying. See Pricing plans.

Languages come from Shopify

The app keeps no language list of its own. It mirrors the languages your store publishes, so there is nothing to add here.

"To add or remove a language, go to Settings → Languages in your Shopify admin. This list mirrors the languages published there."

That means the order of work runs one way: publish the language in Shopify first, then translate it in the app. A language you haven't published won't appear in the table.

If you are following older instructions, stop looking for an Add language button. There is no manual Add language flow in the app any more — the table mirrors Shopify, so the way to add a language here is to publish it there.

Two other things older guides send you looking for are also gone from this tab: there is no General translate section, and there are no separate rows for Mail notification and Auto response email. The tab holds one card, Translations AI, with one row per published language.

If your store's default language is not English, you may not need to translate at all. The default row is the Source, and you edit source text where it is written — the button wording in Quote settings, the email wording in Email notifications. A store selling only in Danish writes Danish in those places and is done. Translation is for the second language onward.

Get your source text right first

The table has three columns — Language, Status and Actions. The row marked Default carries the status Source: that is the text every other language is translated from. On a store whose default language is English, that row reads English — Default — Source.

Because everything is made from the source, wording you fix afterwards has to be translated again. Settle your default-language text before you translate anything:

Source text	Where you write it
Button text, and the Message shown after a product is added	Quote settings > Customize > Button & widget
The quote form's fields and sections	Quote settings > Customize > Quote form
The two quote emails	Advanced settings > Email notifications

Translate a language

1

Publish the language in Shopify

In your Shopify admin, go to Settings > Languages and publish the language you sell in.

2

Open the Translations tab

In the app, go to Advanced settings and open the Translations tab.

3

Find the language in the table

Look for it in the Language column. Your store's default language sits there too, marked Default with the status Source, so get that wording right before you translate.

4

Use Translate on that row

Click Translate in the Actions column. One click covers the quote form, your storefront text and both quote emails together — there is no separate entry point for the emails or for individual sections on this tab, so one pass does the lot.

Translate opens a field for every string customers read.

5

Read the result before you save it

Machine translation is a first draft, not a finished one. Read what came back with the same eye you would give your own English wording — the button text and the email subject line especially, because those are the two strings a customer meets first.

Then save your work before you leave the screen. An unsaved translation looks exactly like a translation that didn't work, and you will go hunting for a bug that isn't there.

6

Read it back on your storefront

Switch your storefront to that language and walk through a quote request as a customer would, from the button to the confirmation email. Send yourself one real test request — the emails are part of what you just translated, and they are the part you cannot see from the admin.

Have a native speaker read the result before a customer does. A quote is a commercial document, and awkward wording costs you credibility at exactly the moment someone is deciding whether to trust you with an enquiry.

A worked example: an English store adding Danish

Say your quote button currently reads Request a Quote and you have just started selling into Denmark. In order:

1. Fix the English first. Quote settings > Customize > Button & widget > Button text. Whatever this says is what Danish gets made from, so settle it now — change it later and the Danish has to be redone.

2. Publish Danish in Shopify. Settings > Languages in your Shopify admin. Until you do, Danish will not be in the app's table at all.

3. Translate the Danish row. Advanced settings > Translations > Translate on the Danish row. Read it back, correct anything that reads oddly, save.

4. Compare the two storefronts. Open a product page on the English storefront and the same page on the Danish one. The button should read Request a Quote on one and its Danish equivalent on the other, in the same place, at the same size.

5. Send a test request from the Danish storefront. The confirmation email that arrives should be Danish too — that is how you know the email half of the translation landed.

What it covers

What customers see	Covered by
The quote form	Translations AI, on this tab
Storefront text, including your quote button wording	Translations AI, on this tab
Both quote emails — Mail notifications and Auto response email	Translations AI, on this tab
The Quote List section in new customer accounts	Translation, on the Customer account page
The quote PDF	The Translations tab inside the Quote PDF template editor

Your quote emails are translated here too

Both quote emails are covered by the same Translate action on the language row — you don't translate them separately:

• Mail notifications — "Automatically send an email notification to the store owner when a quote is submitted." The alert you receive. See Emails sent to admin.

• Auto response email — "Automatically send an email notification to customers after they submit a quote." The confirmation your customer receives. See Emails sent to customers.

Write both templates fully before you translate. They are part of the Source text, so a sentence you rewrite next week needs translating again. More detail in Translate quote emails.

The quote list in customer accounts

One piece sits outside Translations AI. If you show quotes inside Shopify's new customer accounts, the app has a separate Translation setting for it, described as: "Translate the Quote List section for new customer accounts."

Translation sits on the Customer account page, below New customer account settings.

You'll find it in the app under Customer account, between New customer account settings and Permission setting.

1

Open the Translation section

In the app, go to Customer account and find the Translation section. Click its Translation button.

2

Fill in the text fields

The Translate quote list new customer accounts page opens. It is a set of text input fields, one per label — click into each one and type the wording you want customers to see.

This section sits outside Translations AI, so translating a language on the Translations tab does not fill these in for you. Whatever you type here is what customers read.

3

Save, then check it from a customer account

Save your changes, then open the quote list in customer accounts on your storefront and read it back.

Customer account pages only render for a signed-in customer, so check the result from a test account rather than from the admin.

Customer Account UI is listed on the PRO plan. If these controls are greyed out and carry a padlock line reading "🔐 This feature is available on …", that is your plan talking, not a fault — follow the link in that line or open Pricing plans.

More on that area: Quotes in customer accounts.

The quote PDF

The PDF has its own wording too. The Quote PDF template editor, under Advanced settings > PDF template > Quote PDF, has three tabs — Design, Content and Translations — and it is that Translations tab, not this one, that covers the document. See Customize the quote PDF.

Cover the whole journey

Translating the button but not the form leaves customers switching languages mid-task. Because Translations AI handles the quote form, storefront text and both emails together, doing a language once keeps those consistent — the two pieces to remember separately are the customer account section and the quote PDF above.

Next steps

• Translate quote emails — the same setting, seen from your quote emails

• Customize the quote PDF — the PDF's own Translations tab

• Change button text and colors — where your quote button wording is set

• General settings — where each setting lives in the app