Animation and groups

How the bar arrives, how it scrolls, and how it cycles between groups.

Animation lives at the foot of the Design panel. It covers two separate things: how the bar arrives on the page, and how it changes between groups.

Entrance happens once; group transitions repeat.

Entrance

What the bar does when the page loads.

Entrance	What it looks like
None	The bar is simply there
Fade in	It appears
Slide down	It drops in from above
Slide in from left	It comes in from the left edge
Slide in from right	It comes in from the right edge
Continuous scroll	The message travels across the bar, over and over

Speed sets how long the entrance takes. For continuous scroll it becomes Scrolling speed, in how fast the words move rather than how long they take.

Continuous scroll

Worth its own note. The message crosses the bar from one side to the other, and when it has gone, the next group starts its own pass. It never stops.

Two things follow from that:

• It suits a long message that wouldn't fit on one line

• It pauses while the shopper's pointer is over the bar, so a button in it is still clickable

Continuous scroll and group transitions don't combine. A marquee is already carrying each group across the bar, so the group settings below are hidden while it's on.

Changing between groups

These settings only appear when the banner has more than one group.

Change group every is the number of seconds each group stays on screen.

Group transition is how one becomes the next:

Transition	What it looks like
Cross-fade	One fades out as the next fades in
Slide	The bar slides sideways, like a carousel

Slide

Choosing slide adds one more option: Arrows. Turn it on and small ‹ and › controls appear at the ends of the bar, so a shopper can move between groups themselves.

Shoppers can also swipe or drag the bar sideways, arrows or not.

The loop has no seam. Past the last group it carries straight on to the first, without rewinding through everything in between.

Automatic changing pauses while the shopper's pointer is over the bar, and while they're dragging it. It picks up again when they move away.

Preview animation

Preview animation at the foot of the section plays the entrance and the group rotation on the storefront mockup in the middle of the builder, so you don't have to save and reload to judge it.

Click it again to stop. The mockup returns to whichever group you were editing.

A word on restraint

Shoppers came to buy something. An entrance that plays once is a nudge; a bar that moves the whole time is something to scroll past. None or Fade in is the right answer more often than it looks.

Shoppers who have asked their device to reduce motion get the bar without the movement — the entrance doesn't play, the marquee doesn't scroll, and groups don't change by themselves. The arrows and swiping still work.

Next steps

• Bar content and elements

• Design a banner