Timer text and button

Set the heading, subtitle, unit labels, and call-to-action button on a countdown timer.

Everything a shopper reads on a countdown timer comes from the Content section on the Settings tab. The app describes the section as "Set up what your countdown bar says, where it shows up, and how it looks — so it fits perfectly with your store and sales campaign."

The Content section holds every piece of text on the timer.

Title

The largest line, usually above the digits. A new timer starts with 🔥 Hurry up! 🔥.

Emoji work here — there's an emoji picker beside the field — and so does plain text. Keep it short: the title competes with your product name for attention, and a long one wraps awkwardly on mobile.

Subtitle

The smaller line, usually between the title and the numbers. A new timer starts with Sale ends in:.

This is where the timer explains itself. Match it to the Time type you chose:

Time type	Subtitle that fits
Countdown to a date	Sale ends in:
Fixed minutes	Your offer expires in:
Daily recurring timer	Today's deal ends in:

Timer labels

Four separate fields set the words under each number: Days, Hours, Min, and Sec.

Change them to shorten a cramped layout (D H M S), to spell them out in full, or to word them the way your store's voice would. To show different labels per storefront language, see Translate countdown text.

The days unit disappears on its own when the remaining time is under a day, so a timer set for a two-hour sale shows hours, minutes, and seconds rather than a permanent 00 Days.

Button

A timer can carry an optional call-to-action button. Open the Button group in the Content section to set it up:

Field	What it does
Enable	Turns the button on. It's off on a new timer
Text	The button's label, for example Shop
URL	Where it goes — a collection, a product, a landing page
Open in new tab	Opens the link in a new browser tab instead of navigating away

A button is worth adding when the timer sits somewhere that isn't already a buying page — a homepage bar or a landing page, where "Sale ends in 2 days" should lead somewhere. On a product page, where the Add to cart button is right there, a second button usually competes rather than helps.

Paste a full URL, or a path starting with / for a page on your own store — /collections/sale, for example.

Styling the text

Content is what it says; the Design tab is how it looks. Font, size, color, margins, and the styling of the title, subtitle, and timer digits all live there. See Design a countdown.

Next steps

• Design a countdown

• Translate countdown text

• Countdown timer overview

• Display position