> For the complete documentation index, see [llms.txt](https://docs.samita.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.samita.io/samita-countdown-timer-bar/countdown-timer/overview.md).

# Countdown timer overview

The three ways a countdown timer can run, and which one fits your campaign.

A countdown timer is the classic urgency widget: a heading, a subtitle, four ticking numbers, and an optional button. What makes one timer different from another is its **Time type** — the rule that decides what it's counting towards.

The app has three, and you choose one on the **Settings** tab under **Setting timer**.

<figure><img src="https://855148666-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FaOJwtwIUCsbYLCDqZD0u%2Fuploads%2Fgit-blob-930a8bc004414c533c55cf5ba47c370aa43ccf40%2Fscreenshot-timer-time-type.png?alt=media" alt="The Setting timer section showing the three Time type options"><figcaption><p>Time type is the first decision — everything else in the section follows from it.</p></figcaption></figure>

## Pick your Time type

| Time type                 | Every shopper sees…                           | Best for                                     | Guide                                                                                       |
| ------------------------- | --------------------------------------------- | -------------------------------------------- | ------------------------------------------------------------------------------------------- |
| **Countdown to a date**   | The same deadline, ticking down to one moment | A sale, a launch, a pre-order window         | [Count down to a date](/samita-countdown-timer-bar/countdown-timer/count-down-to-a-date.md) |
| **Fixed minutes**         | Their own timer, starting when they arrive    | Always-on urgency with no real deadline      | [Fixed minutes per visitor](/samita-countdown-timer-bar/countdown-timer/fixed-minutes.md)   |
| **Daily recurring timer** | A window that opens and closes on set days    | Happy hour, weekday flash sales, daily deals | [Daily recurring timer](/samita-countdown-timer-bar/countdown-timer/daily-recurring.md)     |

Each guide is a complete walkthrough — from creating the countdown to checking it on your storefront — so you won't need to come back here mid-setup.

## What every timer shares

Whichever mode you pick, the rest of the timer works the same way:

* **Text** — a title, a subtitle, the four unit labels, and an optional button. See [Timer text and button](/samita-countdown-timer-bar/countdown-timer/content.md).
* **An ending** — what happens when the clock reaches zero. See [When the timer ends](/samita-countdown-timer-bar/countdown-timer/when-the-timer-ends.md).
* **Placement** — product pages automatically, or anywhere with a shortcode. See [Display overview](/samita-countdown-timer-bar/where-countdowns-appear/overview.md).
* **Design** — colors, fonts, background, borders, spacing. See [Design a countdown](/samita-countdown-timer-bar/design-and-translation/design.md).

## Which mode is right?

Use **Countdown to a date** when the deadline is real. A shopper who sees the same clock as everyone else, and can check it against your marketing, will trust it.

Use **Fixed minutes** when you want urgency without a deadline — but be aware every visitor gets their own clock, so two people looking at the same product see different numbers.

Use **Daily recurring** when the offer genuinely repeats: the timer counts down to the end of today's window, then goes away until the next one.

{% hint style="info" %}
Timers work out the remaining time in the shopper's own browser, using their device clock. A shopper whose clock is wrong sees a wrong timer — see [How it works](/samita-countdown-timer-bar/reference/how-it-works.md).
{% endhint %}

## Next steps

* [Count down to a date](/samita-countdown-timer-bar/countdown-timer/count-down-to-a-date.md)
* [Fixed minutes per visitor](/samita-countdown-timer-bar/countdown-timer/fixed-minutes.md)
* [Daily recurring timer](/samita-countdown-timer-bar/countdown-timer/daily-recurring.md)
* [Timer text and button](/samita-countdown-timer-bar/countdown-timer/content.md)


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