Device targeting

Show a countdown on desktop only, mobile only, or both.

Device targeting is the last control in the Display position section. It decides which devices a countdown renders on.

Device targeting, at the bottom of the Display position section.

The three options

Option	Renders on
Display on both desktop and mobile browsers	Everything. The default
Display only on desktop browsers	Desktop browsers only
Display only on mobile browsers	Phones and mobile browsers only

When to narrow it

Leave it on both unless you have a reason not to. Most of your traffic is likely mobile, and a countdown that only runs on desktop reaches the smaller half of your audience.

Desktop only is worth it when a countdown genuinely doesn't work on a small screen — a wide banner design that wraps badly, or a delivery message long enough to push the Add to cart button off the first screenful. Fixing the design is usually better, but restricting it is a reasonable stopgap.

Mobile only suits a countdown built specifically for a phone: a compact bar that would look lost across a desktop layout.

Different treatment on each device, rather than none? Build two countdowns of the same type — one set to desktop, one to mobile — with the same conditions and different designs.

Cart countdowns have no device targeting

A cart countdown's Display tab carries Action after time expired in place of the position and device controls. A cart countdown always renders on both. See When the cart timer expires.

Checking it

The reliable test is a real device. Narrowing your desktop browser window changes the layout but doesn't necessarily change what the app treats as a mobile browser, so a countdown set to mobile only may still not appear in a narrow desktop window — that's expected.

Next steps

• Display position

• Display conditions

• Design a countdown

• Countdown not showing