Wholesale pricing vs Retail pricing

A quick explanation of how wholesale pricing differs from the retail price your everyday shoppers pay.

This page explains the difference between wholesale and retail pricing, so you know which one to set up first in the app.

What is wholesale price?

Wholesale pricing is what you charge buyers — typically retailers or resellers — who purchase your products in large volumes.

The goal of wholesale pricing is to earn a profit by selling goods at a price higher than what they cost you to make or source. For example, if it costs $5 in labor and materials to make one product, you might set a wholesale price of $10, giving you a $5 gross profit per unit.

What is retail price?

The retail price is the final selling price shown to everyday shoppers.

Retail customers don't buy the item to resell it — they buy it to use it. When setting a retail price, the goal is to maximize your profit while staying at a price customers are willing to pay.

What's the difference?

Retail price

The final selling price set by you for everyday shoppers.

Wholesale price

Typically much lower than retail price, since buyers get a discount in exchange for purchasing in bulk.

Ready to set this up? See Create a wholesale pricing.

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