> For the complete documentation index, see [llms.txt](https://docs.samita.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.samita.io/samita-wholesale-b2b/overview/wholesale-pricing-vs-retail-pricing.md).

# Wholesale pricing vs Retail pricing

This page explains the difference between wholesale and retail pricing, so you know which one to set up first in the app.

## What is wholesale price?

**Wholesale pricing is what you charge buyers — typically retailers or resellers — who purchase your products in large volumes.**

The goal of wholesale pricing is to earn a profit by selling goods at a price higher than what they cost you to make or source. For example, if it costs $5 in labor and materials to make one product, you might set a wholesale price of $10, giving you a $5 gross profit per unit.

## What is retail price?

**The retail price is the final selling price shown to everyday shoppers.**

Retail customers don't buy the item to resell it — they buy it to use it. When setting a retail price, the goal is to maximize your profit while staying at a price customers are willing to pay.

## What's the difference?

{% columns %}
{% column %}
**Retail price**

The final selling price set by you for everyday shoppers.
{% endcolumn %}

{% column %}
**Wholesale price**

Typically much lower than retail price, since buyers get a discount in exchange for purchasing in bulk.
{% endcolumn %}
{% endcolumns %}

<figure><img src="/files/vYTxwy7yYx7nROzGutlg" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
Ready to set this up? See [Create a wholesale pricing](/samita-wholesale-b2b/wholesale-pricing/create-a-wholesale-pricing.md).
{% endhint %}

> ### **Need support?**
>
> If you do encounter any difficulty while proceeding these steps, don’t show any hesitation to contact us promptly via the email address [support@samita.io](https://help.samita.io/support@samita.io)


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.samita.io/samita-wholesale-b2b/overview/wholesale-pricing-vs-retail-pricing.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.