Wholesale pricing vs Volume pricing

Understand when to use Wholesale Pricing versus Volume Pricing, since the two features solve different problems.

Both features give discounts, but they trigger on different conditions. This page helps you pick the right one — or use both together.

What is wholesale pricing?

You can offer a wholesale price to specific customers or customer groups. You choose which products, collections, or your entire catalog it applies to, and set the discount as a percentage or a fixed amount. Showing customers their wholesale price builds trust and encourages repeat bulk buying, while your retail shoppers keep seeing regular pricing.

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What is volume pricing?

Volume pricing (also called quantity-break pricing) discounts a product more as customers buy more of it. It's a win-win: you move more inventory, and the customer saves money by ordering in bulk. For example:

• 10–19 units = 10% off

• 20–29 units = 20% off

• 30–39 units = 30% off

• 40–49 units = 40% off

• 50+ units = 50% off

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What's the difference?

Wholesale pricing

One discount value applied to selected products or customers, regardless of quantity.

Example: Buy product A, get 10% off.

Volume pricing

Discount tiers based on quantity purchased (quantity breaks), and can display a pricing table on your storefront.

Example: Buy 10, get 10% off. Buy 20, get 15% off.

You can run both features at the same time. If a product and customer match rules from both features, contact [e-mail] to confirm how the app resolves the conflict for your setup.

Need support?

If you do encounter any difficulty while proceeding these steps, don’t show any hesitation to contact us promptly via the email address [e-mail]