Select Discount Type

The four ways a wholesale or volume pricing rule can calculate its discounted price.

When you create a wholesale or volume pricing rule, you choose one discount type — this determines how the discounted price is calculated.

1. Percentage discount (Percent)

Discounts the product by a percentage of its current retail price.

Example: 20% off means an item that costs $100 now costs $80.

2. Fixed amount discount (Amount)

Subtracts a fixed dollar amount from the product's retail price in Shopify (not from its compare-at price). Because it's based on the current retail price, the wholesale price moves automatically if you change the retail price.

Example: retail price is $100, and you set Amount = $20. Customers see $80. If you later raise the retail price to $120, the wholesale price becomes $120 − $20 = $100.

3. Fixed wholesale price (New price)

Sets a fixed final price that does not change even if the retail price changes later.

Example: retail price is $100, and you set the fixed price to $80. Customers see $80 — even if you later change the retail price.

4. Custom price list

Sets a different discount for each product individually, instead of one value for the whole rule. Only available once you've scoped the rule to Specific products. See Create wholesale pricing for specific product/variant.

The wholesale price you set should always be less than or equal to the product's retail price.

For Percentage discount and Fixed amount discount, you can also choose whether the discount is calculated from the product's Selling price or its Compare-at price — see Choose pricing source.

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