Countdown types

The four countdown types, what each one is for, and which guide to follow.

A countdown is one campaign: some text, a piece of timing or inventory logic, a set of conditions deciding where it shows, and a design. The app has four types, and the type you pick when you create it can't be changed afterwards — it decides which settings the builder offers.

Pick the type that matches your goal

Countdown timer

Create urgency around a deadline — a sale, a launch, a shipping cut-off.

Estimated delivery date

Tell shoppers when their order will arrive, before they buy.

Stock countdown

Show how little is left of a product to push a decision.

Cart countdown

Put a timer on the cart so shoppers finish checking out.

What each type counts

Type	Counts	Where it shows	Builder tabs
Countdown timer	Time, in one of three modes	Product pages, or anywhere via shortcode	Settings · Design · Display
Estimated delivery date	Forward to a delivery window	Product pages, or anywhere via shortcode	Settings · Design · Display
Stock countdown	Inventory, not time	Product pages, or anywhere via shortcode	Settings · Display
Cart countdown	Minutes per shopper	Cart page and cart drawer, automatically	Settings · Display

Timers and delivery dates get a separate Design tab because they have far more to style. Stock and cart countdowns keep their design controls inside the Settings tab.

Creating one

Every type starts the same way: click Create countdown, choose the type tab at the top of the template picker, pick a design, then fill in the builder. See Choose a template.

You can run as many countdowns at once as your plan allows, of any mix of types. Two countdowns whose conditions both match the same page will both render — worth remembering when you add a second one.

Sale popups are separate

Sale popups aren't a countdown type. They're a different kind of campaign with their own list page, editor, and settings, reached from Sale Popups in the app's menu. See Sale popups overview.

Next steps

• Choose a template

• Manage countdowns

• How countdowns work

• Display overview