Add customer tags after access

This behavior automatically adds one or more tags to a signed-in customer’s Shopify account after they satisfy the access key where the tags are configured. It works with any rule type in that key, not only action-based rules. For example, you can add a tag after a customer satisfies Customer tags and Order quantity, or after they complete a Passcode rule.

Why a merchant would use this:

• Segmentation — build a customer segment of customers who passed a particular access flow (for example, “wholesale-verified” or “vip-access”).
• Marketing flows — trigger an email flow or automation in your marketing platform when the tag is added, without needing a separate integration for that specific rule.
• Reporting — see at a glance, from the customer’s profile in Shopify admin, which access flow they came through.

Caution

A lock can use customer auto-tags on an access key or that key’s Redirect after access setting, but not both. Setting a Redirect URL on the access key disables the auto-tag field, since a visitor who’s redirected away doesn’t complete the flow that would trigger the tag.

Reach this setting

1. Open Locks and create a new lock, or open an existing one to edit it.
2. On the Lock setup tab, pick a content type.
3. Click the Unlock rules tab and add the access rules that the customer must satisfy.
4. Below that access key’s rules, in the same main column, find the Customer auto tags (optional) field. This is a per-access-key setting, not part of the Blocked visitor behavior sidebar panel.

Enter one or more tags to add to the customer’s account once they pass this access key.

5. Enter the tag or tags you want applied, separated by commas (for example, vip_customer, wholesale_buyer).
6. Click Save.

Note

This field only takes effect if the access key’s Redirect URL is left blank. If a Redirect URL is set, the auto-tag field is disabled and the tags won’t be applied — see Redirect after access.

Save your lock

Once saved, a customer who is signed in and satisfies this access key has the tag(s) added to their Shopify customer account. A guest visitor can satisfy a rule such as Passcode or Secret link, but cannot receive customer tags until they are signed in to a Shopify customer account.

Related docs

• Lock behavior overview
• Redirect after access
• Passcode
• Secret link