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Hide from search engines

Keep locked pages and products out of on-site search, your sitemap, and search engine results.

This behavior is available on locks that protect Products and variants, Collections, Pages, or Blogs and articles. It controls whether a protected item can be found through your storefront’s own search box, or through search engines like Google, rather than what a visitor sees once they land on the page itself.

  1. Open Locks and create a new lock, or open an existing one to edit it.
  2. On the Lock setup tab, choose a content type that supports this behavior — Products and variants, Collections, Pages, or Blogs and articles — and select what to protect.
  3. Click the Unlock rules tab, then add your access rules in the main column.
  4. On the same Unlock rules tab, find the Google settings section in the right-hand sidebar, alongside the Blocked visitor behavior panel.

The Google settings section showing the Hide from search and sitemap checkbox and the noindex meta tag checkbox.

The Google settings section controls whether locked content is discoverable through search.

Turn on Hide from search & sitemap to remove the protected pages or products from your storefront’s own on-site search results and from the sitemap Shopify generates for search engines to crawl. In plain terms: shoppers using your store’s search bar won’t find the locked item, and search engines will have a harder time discovering the page at all, since it’s no longer listed for them to crawl.

Once Hide from search & sitemap is on, a second option becomes available: Add the “noindex” meta tag to protected content. This adds a noindex instruction to the page whenever access is denied by this lock, which directly tells search engines not to index or show that page in their results — even if a visitor or a search engine bot reaches the URL directly (for example, from an old link or a listing you haven’t updated yet).

Click Save once you’ve made your choice.

Hiding a price from shoppers and keeping it out of Google’s results are two different jobs, and this setting only does half of it. For the full setup — which settings to combine, what your theme still controls, and how to check — see Hide prices from Google.

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