> For the complete documentation index, see [llms.txt](https://docs.samita.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.samita.io/b2b-lock-password-protect/access-rules/b2b-customer.md).

# B2B customer

Restrict a lock to customers who belong to a Shopify B2B company account.

The B2B customer rule checks Shopify's own native company-account status for the visitor — it's a genuine platform check against Shopify's B2B customer flag, not something the app tracks on its own. If a customer is associated with a company account in your store's B2B setup, this rule recognizes them as a B2B customer automatically.

## How it works

The rule reads whether the currently logged-in customer is linked to a Shopify B2B company account. There's nothing to configure beyond adding the rule and choosing If/Unless — no tag to type, no list to maintain. That also means the rule is only as accurate as your store's own B2B setup in Shopify: if a wholesale buyer hasn't been added to a company account in Shopify admin, this rule won't recognize them as B2B, no matter how you configure it here.

## Adding the rule

1. Open the lock you want to protect and click the **Unlock rules** tab.
2. Add an access rule and choose **B2B customer** from the **Condition type** dropdown.

   <figure><img src="https://27754559-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FF4qMYopXntYz9YgUqZSo%2Fuploads%2Fgit-blob-f7cf25bb82bb77cfb864107c5e254f5a8447f134%2Fscreenshot-access-rules-b2b-customer-add.png?alt=media" alt="Access rule picker with B2B customer selected as the condition type"><figcaption><p>Adding the B2B customer rule — no extra setup needed beyond If/Unless.</p></figcaption></figure>
3. Choose whether the rule should match **If** (the customer belongs to a B2B company account) or **Unless** (the customer does not).
4. Optionally set a per-rule **Redirect URL**.
5. Save the lock.

## Common use: hide retail pricing from non-B2B visitors

A typical setup pairs this rule with [Hide price and Add to cart](/b2b-lock-password-protect/lock-behavior/hide-price-and-add-to-cart.md):

1. On the **Lock setup** tab, set the content to lock to the products or collection with B2B-only pricing.

<figure><img src="https://27754559-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FF4qMYopXntYz9YgUqZSo%2Fuploads%2Fgit-blob-cdb7b0e7c05e9af7cca00eb9f7ad99db8bd76cfc%2Fscreenshot-example-b2b-content.png?alt=media" alt="The Lock setup tab with Specific products chosen as the content type and two products listed under Restricted products."><figcaption><p>Pick the products whose pricing should stay B2B-only.</p></figcaption></figure>

2. Click the **Unlock rules** tab to continue.
3. Add the B2B customer rule, matching **If**. There's nothing more to fill in — the app notes "No extra setup needed. This condition uses Shopify B2B customer status."

<figure><img src="https://27754559-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FF4qMYopXntYz9YgUqZSo%2Fuploads%2Fgit-blob-2110f67e42c274c35663407aff1bb351d4757089%2Fscreenshot-example-b2b-rule.png?alt=media" alt="The B2B customer condition with Rule logic set to If and a note that the condition uses Shopify B2B customer status."><figcaption><p>The condition heading confirms what you built: If the customer is a B2B customer.</p></figcaption></figure>

4. In the same tab's right-hand sidebar, under **Blocked visitor behavior**, leave **Hide products from storefront** off and pick a hide option from the dropdown instead — so non-B2B visitors see the page without the retail price or buy button, rather than a hard block.

<figure><img src="https://27754559-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FF4qMYopXntYz9YgUqZSo%2Fuploads%2Fgit-blob-c345d2db915dd6b4a7f6a48aa7e0c905ec4f0411%2Fscreenshot-example-b2b-hide-price.png?alt=media" alt="The Blocked visitor behavior panel with Hide products from storefront unchecked and Hide product price and atc selected in the dropdown."><figcaption><p>Hide product price and atc keeps the page visible while the pricing stays private.</p></figcaption></figure>

5. Save.

{% hint style="info" %}
If you're segmenting purely by a customer tag rather than genuine Shopify B2B company status, the [Customer tags](/b2b-lock-password-protect/access-rules/customer-tags.md) rule and the built-in Quick Setup **Wholesale-only products** template on the Locks page are a faster shortcut. Reach for this B2B customer rule specifically when you want the check tied to real B2B company accounts in Shopify, not a tag you maintain yourself.
{% endhint %}

## Result on the storefront

With the example above, customers linked to a Shopify B2B company account see the normal price and buy box. Guests and signed-in retail customers can still browse the product page, but the price and buy buttons are replaced with the configured lock message.

<figure><img src="https://27754559-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FF4qMYopXntYz9YgUqZSo%2Fuploads%2Fgit-blob-4c0a196017eebc548b3bf4201ac1570d70b1e501%2Fscreenshot-storefront-b2b-hide-price.png?alt=media" alt="A live storefront product page seen by a non-B2B visitor: product image, title, and vendor are visible, with a Login to see price link where the price would be and no Add to cart button."><figcaption><p>The result of the example: non-B2B visitors can browse the product, but the price and buy buttons are replaced.</p></figcaption></figure>

{% hint style="info" %}
The default replacement text may say **"Login to see price"**. Because a signed-in retail customer can still fail the B2B condition, consider changing it to something more specific, such as **"Company account required"**. See [Hide price and Add to cart](/b2b-lock-password-protect/lock-behavior/hide-price-and-add-to-cart.md).
{% endhint %}

## Related docs

* [Customer tags](/b2b-lock-password-protect/access-rules/customer-tags.md)
* [Hide price and Add to cart](/b2b-lock-password-protect/lock-behavior/hide-price-and-add-to-cart.md)
* [Combining rules](/b2b-lock-password-protect/access-rules/combining-rules.md)
* [Custom liquid](/b2b-lock-password-protect/access-rules/custom-liquid.md)


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