Trust badge overview
Learn what trust badges are, when to use them, and how to get started.
Trust badges are icons that help shoppers feel more confident about buying from your store. Use them to highlight secure payments, guarantees, shipping benefits, accepted payment methods, and store policies.
They work best near purchase controls, where they can answer common concerns without adding more text to the product page.
Trust badges reassure shoppers at the moment they decide to buy.
What you can show
Section titled “What you can show”Common trust badge types include:
- Security — secure checkout and protected payments.
- Payment — accepted methods such as Visa, Mastercard, or PayPal.
- Guarantee — money-back guarantees and warranties.
- Shipping — free shipping, fast delivery, or free returns.
- Endorsement — reviews, awards, certifications, or partner logos.
Combine the badge types that address your customers’ most common concerns.
Get started
Section titled “Get started”In Shopify admin, open Sami Product Labels → Extra Features → Trust Badges. Create a trust badge from scratch, or select a design from Featured templates.
Open the Trust Badges tab to create and manage your trust badges.
Next steps
Section titled “Next steps”- Create a trust badge — add icons and customize the design.
- Place a trust badge with shortcode — display it at an exact position in your theme.