Target by customer

Customer-based targeting lets you show different badges depending on who is browsing your store — login status, order count, spend, and other customer attributes.

Available customer conditions

Condition type	Operators	Value field
Customer	Is Logged In / Not Logged In	—
Customer tag	is equal to / is not equal to	Multi-select list of your existing Shopify customer tags
Customer order count	is equal to / is not equal to / is greater than / is less than	Number
Customer total spent	is equal to / is not equal to / is greater than / is less than	Number
Customer purchase	Product already purchased / Product not purchased	—
Customer company name	is equal to / is not equal to	Text

Note

There is no contains or starts with operator for customer conditions. Customer tag and Customer company name only support exact matching (is equal to / is not equal to).

Note

Customer purchase checks whether the customer has ever placed an order in your store — it is not tied to any particular product. Product already purchased matches customers with at least one past purchase; Product not purchased matches customers who have never bought anything.

How to set up customer targeting

1. Open the Display tab

   In the badge editor, open Display, then expand Customer conditions.

   

   Open the Display tab and expand Customer conditions.

2. Add a customer condition

   Click Add conditions. A new rule row appears, pre-filled with Customer / Is Logged In. Open the first dropdown to choose a different customer condition.

   

   Choose Customer, Customer tag, Customer order count, Customer total spent, Customer purchase, or Customer company name.

3. Configure the operator and value

   Choose the operator in the second dropdown, then enter or select the value in the third field. For example, set Customer order count to is greater than with a value of 10.

   For Customer tag, the third field is a searchable list of the customer tags that already exist in your store — tick one or more tags instead of typing free text.

   Customer and Customer purchase have no third field: the operator alone defines the rule. Customer purchase looks at whether the customer has bought anything before, so there is no product to pick.

   

   Example: show the badge to customers whose tag equals wholesale.

4. Add more conditions (optional)

   Click Add conditions again to stack more rules. Customer conditions are always combined with AND — a shopper must match every customer rule you add. There is no any/all switch in this section.

   

   Multiple customer conditions must all match.

5. Save

   Click Save to apply the customer targeting. The badge will only appear for visitors who match your conditions.

Caution

Customer conditions that rely on account data (order count, total spent, purchase history, tags, company name) only work for logged-in customers. Visitors who are not logged in will not match these conditions.

Use cases and examples

VIP badge for loyal customers

Show a “VIP” or “Loyal Customer” badge to shoppers who have placed 10 or more orders:

• Condition: Customer order count is greater than 9
• Result: Logged-in customers with 10+ orders see the VIP badge on targeted products.

Note

There is no “greater than or equal to” operator, so use is greater than with the value one below your threshold.

Welcome back badge for returning visitors

Display a “Welcome Back” badge for any customer who is logged in:

• Condition: Customer Is Logged In
• Result: All logged-in customers see a personalized welcome badge.

Exclusive deal for high spenders

Show a “Special Price” badge to customers who have spent over $500:

• Condition: Customer total spent is greater than 500
• Result: High-value customers see exclusive pricing badges.

Wholesale badge for B2B customers

Display wholesale pricing badges for customers who belong to a specific company:

• Condition: Customer company name is equal to “Wholesale Partners Ltd”
• Result: B2B customers from that company see relevant badges.

Note

The company name must match exactly. To cover several companies, add a separate badge for each one — customer conditions inside a single badge are combined with AND, so stacking two company names in one badge would never match.

Tag-based targeting

Use Shopify customer tags to target a saved customer segment:

• Condition: Customer tag is equal to, then tick VIP in the tag list
• Result: Only customers tagged VIP in Shopify see the badge.

Welcome offer for first-time buyers

Show a “First Order Discount” badge only to customers who have never bought from you:

• Condition: Customer purchase Product not purchased
• Result: The badge appears only for logged-in customers with no purchase history.

Thank-you badge for existing customers

Show a “Thanks for coming back” badge to anyone who has ordered before:

• Condition: Customer purchase Product already purchased
• Result: The badge appears for logged-in customers with at least one past order.

Combining customer and product conditions

You can combine customer conditions with product attribute conditions in the same badge. For example:

• Customer order count is greater than 5 AND Product type is equal to “Premium”
• Result: Only returning customers with 5+ orders see the badge, and only on premium products.

Set the product scope separately in Products and the customer rule in Display. A shopper must satisfy the customer rule while viewing a product included by the product scope. The all conditions / any condition selector described in Target by product attribute belongs to product matching rules only — it does not apply to customer conditions.

Next steps

• Target by product attribute — Filter badges based on product title, type, vendor, price, and more.
• Target by country & language — Show badges for visitors from specific countries or store languages.

Tip

Need support?

If you run into any difficulty while following these steps, contact us at [email protected].