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Animation and groups

How the bar arrives, how it scrolls, and how it cycles between groups.

Animation lives at the foot of the Design panel. It covers two separate things: how the bar arrives on the page, and how it changes between groups.

The Animation section of the Design panel with Entrance, Speed, Change group every, and Group transition settings

Entrance happens once; group transitions repeat.

What the bar does when the page loads.

Entrance What it looks like
None The bar is simply there
Fade in It appears
Slide down It drops in from above
Slide in from left It comes in from the left edge
Slide in from right It comes in from the right edge
Continuous scroll The message travels across the bar, over and over

Speed sets how long the entrance takes. For continuous scroll it becomes Scrolling speed, in how fast the words move rather than how long they take.

Worth its own note. The message crosses the bar from one side to the other, and when it has gone, the next group starts its own pass. It never stops.

Two things follow from that:

  • It suits a long message that wouldn’t fit on one line
  • It pauses while the shopper’s pointer is over the bar, so a button in it is still clickable

These settings only appear when the banner has more than one group.

Change group every is the number of seconds each group stays on screen.

Group transition is how one becomes the next:

Transition What it looks like
Cross-fade One fades out as the next fades in
Slide The bar slides sideways, like a carousel

Choosing slide adds one more option: Arrows. Turn it on and small ‹ and › controls appear at the ends of the bar, so a shopper can move between groups themselves.

Shoppers can also swipe or drag the bar sideways, arrows or not.

The loop has no seam. Past the last group it carries straight on to the first, without rewinding through everything in between.

Preview animation at the foot of the section plays the entrance and the group rotation on the storefront mockup in the middle of the builder, so you don’t have to save and reload to judge it.

Click it again to stop. The mockup returns to whichever group you were editing.

Shoppers who have asked their device to reduce motion get the bar without the movement — the entrance doesn’t play, the marquee doesn’t scroll, and groups don’t change by themselves. The arrows and swiping still work.

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