Highlight overview
Use highlights to give shoppers a short, scannable list of your product's most relevant selling points.
Highlights are short bulleted lists of the most relevant selling points of your products. Each item pairs an icon with a title and a short description, and the items are arranged in a grid you can style to match your theme.
Good highlights are easily consumable, quick-to-scan sentence fragments that answer the most common customer questions or focus on the most important attributes of the product.
A highlight block summarizes a product’s key benefits at a glance.
What a highlight item contains
Section titled “What a highlight item contains”| Element | Purpose |
|---|---|
| Icon | A visual cue chosen from the built-in icon library. |
| Title | A short heading for the feature, for example “Handcrafted quality”. |
| Description | One or two lines explaining the benefit. |
Why highlights help
Section titled “Why highlights help”Offering additional services — free shipping, an extended warranty, a lifetime guarantee — sets you apart from other businesses in the same industry. Highlights put those differences where shoppers actually see them, next to the product they are considering.
Plan availability
Section titled “Plan availability”| Feature | FREE | GOLD | DIAMOND |
|---|---|---|---|
| Highlights | 2 | Unlimited | Unlimited |
Next steps
Section titled “Next steps”- Create a highlight — build a highlight block and style its grid.
- Target highlight display — choose which products and pages show the block.
- Trust badge overview — add payment, security, and shipping badges too.